Convenience Store Programs | MR Williams



The retail business has certainly evolved over the years.  Products that were the life line of a convenience store even ten years ago are no longer major contributors to a location's overall profit.  Merchandising aids have evolved from window signs and other rudimentary vehicles geared towards a single transaction to an entire system of carefully planned strategies intending to build brand awareness and increase foot traffic in the location.

MR Williams, Inc. recognizes the importance of executing successful promotions and building sustained programs in our customer's locations.  Statistically speaking, over 70% of purchases in a convenience store are not planned which means that maximizing the sales opportunity in a location will only occur through a carefully designed and well thought out strategy.  Our commitment is to assist you in doing just that!

The Marketing, Purchasing and Sales Departments at MR Williams, in concert with one another to make certain that our customers are well positioned to take advantage of all opportunities that exist in the marketplace.  This information is communicated to our retail partners in every possible way - our website, quarterly promotional deal books, customer tradeshows that are held throughout the year, and most importantly through the personal interaction you have with our sales representative.

How do we do it differently than our competitors?  We hope the following pages will help answer that:

M.R. Williams, Inc   235 Raleigh Road, Henderson NC 27536 Phone: 800.733.8104 Fax: 252.438.2117